Graphic Design

The Viscendo Graphic Design philosophy is two tiered, much like building a house or building. The first focus is to make sure that regardless of the medium we are designing in you have all the pieces needed. For example when designing a building you never start with the top floor, you start with the foundation. Then you make sure all the minimum requirement are engineered into the basic structure giving it function and purpose first. Then the second focus may now begin. Form, the aethetics of juxtapositioning of lines, open spaces, walls, textures, shadows, natural light, mechanical light, art, and furniture in to a comforting, appealing, living or work space that is alluring to buyers or renters what ever the case may be. In Graphic Design the like applies, you again start with function first and make sure you have all the pieces needed. Make sure you define what is the purpose of the piece, who is the audience, and what is the message you want to convey. Now that the goal was made, the message is ready, and your target is set . Again it is time for Form, the aethetics of juxtapositioning typography, photography, illustrations, graphic elements, color, and blank space into a defined area, making a visual communications piece that will resonate your messages and stimulates emotions at a glance, that are also worthy of a second and third look.

Viscendo’s philosophy: Good Design is Good Business!